The internet boom or the dot-com
movement started in 1997 and continued throughout the early 2000s. This was a
time where people started using the internet as a source of resources. People
started paying for AOL and other dial up services. As people learned about the
internet, so did businesses. Businesses started using the internet as a source
of learning about consumers needs, likes and dislikes. From this, started
online market surveys. Online market surveys started during the internet boom
and continue to be used.
Online market surveys are surveys
produced by businesses to find out the public's opinion on a topic. The surveys
are put online for the convenience of the tester and the company. By having the
survey online, the company can easily collect the data and compare it to
others. Using the internet saves the cost of human labor. Online surveys are
also convenient to the public because they can do them from their phone or
computer. Since more people use these items every day, it is easier than mail.
Online market surveys can be used by
many different companies. A food company could use it to test a new product. An
advertisement company can be use an online market survey to see the public's
reaction to an ad. Also an online market survey could be used by a school to
determine the student’s review of a class. Online market surveys have a lot of
different uses and convenient to use.
Thus, since the internet boom, more
companies are choosing use online market surveys verses paper ones. Online
market surveys can be used by different companies for different reasons. Online
market surveys are inexpensive and easy to use. In the future online market
surveys will continue to be used.