Online market research has
become a viable alternative for businesses looking to avoid the footwork of
traditional market research tools, and with surging internet usage and users
encroaching on the everyday routines of people throughout the world, online
market research just might be the most accurate data pool available. And while
there are a variety of ways to research audiences, products, brands and entire
databases, all of them utilize computer lingo unique to the structure of the
online landscape.
Search engines are the name of the game,
and will be your primary tool for online market research. Keyword searches,
which are useful for researching popular phraseology and wording, hotlink
certain key phrases and words to increase your odds at the other end of the
search engine by helping you to narrow down your desired content and then
matching it with some approximate correspondence.
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Search engines are also useful tools for
uncovering the prices and services offered by competitors – a simple and broad
search of your competitor's brands or names will result in a plethora of
valuable information your competitor is advertising to the public. The public
relations of major businesses have never been more transparent than they are
today, and linking these searches with the aforementioned keyword searches can
help you to discover successful related businesses phrases.
The online market has recently expanded
with the popularity of blogs, and since blogs are generally updated with more
regularity than 'traditional' web pages, they generate a faster, more frenetic,
and possibly more accurate impression of public opinion. Popular news blogs
capture the public's initial reactions more efficiently than comparable
televised programs, magazines or radio shows. Online market research can also be conducted in the form of online
surveys, and thanks to the variety of free and accessible survey companies and
their simple user interfaces, it's easier now than ever before to reach
thousands of people with a single survey.
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